Never Miss a Chance to Do the Most Good

Please enter your name, email and zip code below to sign up!

Please enter your first name
Please enter your last name
Please enter a valid email address
Please enter a valid zip code

Never Miss a Chance to Do the Most Good

Please enter your name, email and zip code below to sign up!

Please enter your first name
Please enter your last name
Please enter a valid email address
Please enter a valid zip code

Never Miss a Chance to Do the Most Good

Please enter your name, email and zip code below to sign up!

Please enter your first name
Please enter your last name
Please enter a valid email address
Please enter a valid zip code

Never Miss a Chance to Do the Most Good

Please enter your name, email and zip code below to sign up!

Please enter your first name
Please enter your last name
Please enter a valid email address
Please enter a valid zip code
Our Leadership Image Our Leadership Image

Our Leadership

The Army dedicated to Doing the Most Good in North Texas

Executive Leadership Team

 

Majors Rob and Carolynn Webb, North Texas Area Commanders

Majors Rob & Carolynn Webb were commissioned as Salvation Army Officers and ordained as Ministers of the Gospel in 1995. They have been happily married for 36 years. They have three sons all involved in the mission and ministry of The Salvation Army. They have three beautiful and energetic grandsons.

Major Rob Webb has served as a Salvation Army Officer for 30 years. He has served in various exciting appointments in The Salvation Army USA Southern Territory including; Corps Officer of the Alexandria, Virginia Citadel Corps, Corps Officer of the Charlottesville, Virginia Corps, Home and Transportation Officer of The Salvation Army College for Officer Training, Atlanta, Georgia, Divisional Finance Officer of The Salvation Army National Capital & Virginia Division, Divisional Financial Secretary of The Salvation Army National Capital & Virginia Division, Divisional Secretary for Business Administration of The Salvation Army Florida Division, Area Commander of The Salvation Army, San Antonio, Texas, Area Commander of The Salvation Army, Houston, Texas.  As of June 2025, he is serving as the Area Commander of The Salvation Army North Texas Area Command, Dallas, Texas.

Major Carolynn Webb has served as a Salvation Army Officer for 30 years. She has served in various appointments including; Corps Officer of Alexandria, Virginia Citadel Corps, Corps Officer of the Charlottesville, Virginia Corps, Assistant Home and Transportation Officer of The Salvation Army College for Officer Training, Atlanta, Georgia, Divisional League of Mercy Secretary, Divisional Women’s Auxiliary Secretary, Divisional Volunteer Coordinator of The Salvation Army National Capital & Virginia Division, Divisional Community Care Ministries Secretary, Divisional Older Adult Ministries Secretary, Divisional Women’s Auxiliary Secretary of The Salvation Army Florida Division.  She has served as Area Commander Area Commander of The Salvation Army, San Antonio, Texas, Area Commander of The Salvation Army, Houston, Texas. As of June 2025, she is serving as the Area Commander of The Salvation Army North Texas Area Command, Dallas, Texas.

Christina Cavalier, Senior Director of Community Relations

Christina Cavalier is the Senior Director of Community Relations and over the past decade, she has been a thought leader in the nonprofit space for effective fundraising and corporate relations. In her role, she leads marketing and public relations initiatives and manages relationships with donors and volunteers to oversee fundraising campaigns and events that provide essential financial resources to the organization throughout the year.

Christina is charged with raising positive brand visibility of the Army’s work in the community, recruiting volunteers to engage all generations in the Army’s ministry, and raising critically needed resources —  especially major gifts from individuals, corporations, foundations, and government.

In addition to leading campaign initiatives, she is the point person in the six-county region for building relationships and maintaining relationships with corporate partners, foundations, and donors. Christina sets an Advisory Board fundraising goal for each year, including a minimum “give or raise” financial requirement for each board member, and implements the plan for achievement through their own efforts in concert with Army staff.

Deborah Bullock, Director of Adult and Family Services

In this role, Deborah Bullock is dedicated to creating a transformative impact in the community by providing targeted and meaningful services that effectively address intergenerational poverty, homelessness, and addiction. She oversees the robust shelter, residential, and housing programs throughout the North Texas Command. With over thirty years of dedicated service, Deborah brings extensive expertise and compassionate leadership to her position, consistently advancing the mission to support the most vulnerable communities in North Texas. Her work is rooted in a deep understanding of the unique needs of specialized populations. As a steadfast advocate and collaborative leader, Deborah has built a career focused on delivering impactful services with integrity, innovation, and heart.

Katrice Goodman-Madison, Director of Adult and Family Services 

With over two decades of experience in social services, Katrice Goodman-Madison brings deep compassion and strategic leadership to her role overseeing Adult and Family Programs for Social Services across the North Texas Area Command. She manages a continuum of services, including, financial assistance, housing programs, food pantries, case management, and emergency shelter ensuring families receive holistic, client-centered care. Katrice has worked extensively with diverse populations, including veterans, families, and individuals experiencing homelessness, mental illness, substance use, or chronic health conditions. She is especially passionate about supporting survivors of domestic violence and human trafficking. Katrice leads teams with a focus on program integrity, compliance, and community impact, using evidence-based practices to drive results. Her leadership is rooted in servant-hearted values and a deep belief in restoring dignity and hope for every individual and family served.

Joseph Tafur, Senior Director of Facilities & Procurement

In his role, Joseph annually inspects all Salvation Army properties and makes recommendations concerning the acquisition of, major alterations to, maintenance of, and improvement of buildings, land, equipment and other properties owned or operated by The Salvation Army. He ensures compliance of property with local building ordinances and other standards and aspects of good property management, reviewing major property studies, proposals, and projects.

He also coordinates with the Advisory Board and Area Command leadership team to identify and establish short and long-range plans, goals, and objectives related to facilities and procurement.

Layla Powers, Senior Director of Finance and Administration

Layla works with the Advisory Board and Area Command leadership team to review monthly financial statements and prepare budgets relating to operations, capital projects, and activities to be financed in whole or in part through fundraising campaigns in the community. She is tasked with identifying and establishing short and long-range plans, goals, and objectives for accounting & finance, human resources, and administrative services, along with establishing operational mission statements and objectives for all areas related to business administration.

Layla also ensures programs are supported efficiently across North Texas and ensures compliance, which includes any legal requirements, standards, and regulations for all operations.